When working in collaboration with the Matchmaker, I was tasked with creating a brand identity that felt elegant, and rosy, while maintaining an element of luxury and and class which reflected the services the business provides. I utilised elements of a pale pink, primarily the colour known as “beauty bush” and variations of the shade across the site. As the focus of the site and brand is to promote love, an important theme to tie in was the rosy aspect, to reflect the common phrase of looking at love through “rose tinted glasses” as well as to push a warm and comforting feeling.